Lucrative Lumens

Photography Marketing Ideas, Tips for Running a Photography Business, and more.


Lucrative Lumens

Introduction (1 of 2)

Business for Photographers

Lucrative Lumens. Vol. 1.


Hi everyone, and welcome to Lucrative Lumens, the Business for Photographers newsletter.

Since this is Volume One, I thought I’d tell you a little about why I decided to start Business for Photographers, and how it can benefit you.

After a review of this post, I have decided to divide this entry into 2 parts.

Introduction

Part 1 of 2

But first, let me tell you why I’m not doing it:
I’m not doing it because I need the money or because I’m one of those photographers who can’t run a profitable studio so I decided to tell others how to do it. In fact, quite the contrary, I’ve spent the last 36 years of my life building and running a great photography business and now I can easily afford to just close the door and go sit in the sand and relax.

Instead, I’m starting this venture because I really love photography and the business of photography. Many years ago—it seems like another life—I was a recent college graduate working in my chosen field as an engineer. My co-workers would sit around on their lunch break and discuss things related to the field. I could tell it sincerely interested them but my mind was focused on the weekend.
Then I discovered photography, and I suddenly understood their interest and their enthusiasm; I haven’t looked back since.

However, today it is getting harder and harder for a new person to realize his/her dream of becoming an independent studio owner and for the established pro to earn the kind of living he would like. Every year huge numbers of people are buying digital cameras and jumping into the world of professional photography every day. Just like me when I started, most of these folks don’t have a lot of technical or artistic training, and very little business savvy. Therefore we see a market with less than optimal work, which drives down prices and tarnishes the reputation of all professional photographers, and makes it more difficult to run a profitable enterprise.
I would like to be instrumental in changing that, at least to some degree.

If you’re new to this business, join us, you’ll be glad you did. Here you’ll learn, in the minimal amount of time, from people at the top of their careers, how to get your business up and running fast.
If you are an old pro, you will learn how to take your business to the next level and get that lifestyle you’ve always wanted.

I love photography (my wife would say I love it too much) and it is a fantastic business to be in, so I’m going to do everything in my power to help as many as possible have the best business they can. As I mentioned above, I started in this business just like many others: First it was an enjoyable hobby, then it grew into a consuming passion, and finally I knew I just had to earn my living as a pro-photographer. However, I didn’t have any training, and back in the 70’s, when I started there was very little training available. Learning how to properly pose and how to light people, so they would look their best, were things I had to learn on my own by looking at pictures in magazines. When it came to running a business, I didn’t have a clue.

Over my 36-year (and counting) career, I’ve made almost every mistake a person can make, but I’ve always been able to rebound and get back on track; storing the lesson learned in my ‘Do Not Repeat’ file and building on it in order to prevent future problems. But, it’s different now. Today, you have Business for Photographers where you can get the best information and training possible to either get your photography business off the ground or to take your already existing business to the next level.

Because of numerous magazine articles I’ve written, telephone seminars I’ve given, photography guild programs and private workshops I’ve conducted, I get a lot of emails from photographers—veteran and novice alike—from all over wanting to know how to deal with the problems of running a photography business in this day and age. Based on this, I feel there is a great need (time will tell if there is a want) for good, solid business education directed at the independent studio owner, including education in sales and marketing.  Business for Photographers is a place where a person can go and find everything they need to run a photography business, arranged into a clear, step-by-step, 1-2-3, approach; a place where all legitimate questions will be answered with sensitivity by someone who has been there and who has your best interests at heart.

I promise there will be no wild hype here. No BS. What you’ll find is information that will cut years from the timeline of building the business you want. I know that last statement smacks of hype but it’s not; I have the experience and background to back it up and I have arranged for pros in other relevant fields to share their secrets too! You may even find some of the facts about running a photography business a little bitter to the palate, but it is much better to find out sooner than later…when it has perhaps cost you thousands of dollars.

We are continually adding new content and features and we welcome suggestions and contributions.

Well, that wraps up this first portion of the introductory issue. My next issue will contain the details of our formats and what you can expect from us from here on out.


Come on, join in, have a great time and prosper!


-Greg