Blog - Business for Photographers

Master the Art of Selling Online

Building a website to sell your photography services can seem like a daunting task. However, it's simpler than you think and, in the digital age, more important than ever! Here are a few key steps to get started:

1 Choose a Platform: There are many easy-to-use website builders, like Squarespace, Wix, or WordPress. They offer user-friendly interfaces and a multitude of design options.

2 Aesthetic Matters: A clean, well-organized website can make all the difference. Remember, your website is a reflection of your brand. Make sure it aligns with your artistic style and vision.

3 Portfolio Page: Showcase your best work. This page is crucial because it demonstrates your skills and style to potential clients. Make sure the images are high-quality and correctly formatted.

4 Pricing and Packages: Be clear and transparent about your pricing. Offering packages can often help clients understand what they're getting and make the purchasing decision easier.

5...

How to balance the creative vs the technical side of a photography business

1. Balancing the creative and technical aspects of photography with the business side of running a photography business can be a challenge. You’ve just got to strike a balance between them.

2. Set aside dedicated time for business tasks: Allocate specific times during the week to handle admin. This will help you stay focused and avoid distractions during your creative time.

3. Stay organized: Use a system to keep track of your appointments, deadlines, and projects. This will help you stay on top of your workload and keep stress away.

4. Outsource when necessary: Consider outsourcing tasks that are not your strength or that take up too much of your time, such as your accounting editing.

5. Prioritize self-care: Taking care of yourself by eating well, going to the gym and having family time. Make sure to set aside time for activities that recharge your batteries and help you stay focused and motivated.

6....

You wont grow your photography business if you succumb to fear.

You wont scale your business if you don't step outside of your comfort zone and invest in reaching the next level.

Let me tell you where I went wrong...

When I started my photography business, I was making barely enough money to survive.

I didn't have systems, I didn't have processes and I was struggling to keep my head above water.

Once my business started to grow and I started to work with more clients, I couldn't keep up with the demand because I didn't have the structure behind me to support the growth.

I really needed to make a change in my business, so I hired a business coach and I took massive action.

What I did was...

I raised my prices
Created a really good marketing system
I have automations in the back end
My systems are structured and simplified

Once I created these processes, I started to see results and I was able to take my business to the next level.

Now my business has...

Consistent sales and bookings...

What shots do you need when having a branding shoot done?

Here's a list of essential shots to consider during your branding shoot:

1. Headshots:
   - Close-up headshot with a neutral background
   - Headshot with your workspace or business environment in the background
   - Casual headshot with a more relaxed pose

2. Lifestyle images:
   - Candid shots of you working, brainstorming, or sketching ideas
   - Images of you interacting with clients, customers, or team members
   - Photos of you enjoying a coffee break or engaging in a hobby related to your brand

3. Workspace:
   - Overview shots of your office, studio, or workspace
   - Detail shots of your desk setup, tools, or equipment
   - Images showcasing any branded materials or products

4. Product/service images:
   - High-quality images of your products or examples of your services
   - Images of your products being used or services...

A rising tide lifts all boats.

In today's fast-paced world, it's easy to get caught up in the competitive nature of business. However, as photographers, we have the unique opportunity to embrace the concept of community over competition. By supporting one another and celebrating each other's successes, we can create a thriving environment where everyone benefits. This blog post will discuss the importance of community within the photography industry and how it can help propel small businesses forward.

The Joy of Supporting Fellow Photographers:

As a passionate photographer, there's no greater satisfaction than seeing your peers excel in their craft. With the rise of the "Great Resignation," we're witnessing a surge in the number of small businesses emerging across various industries. This presents a fantastic opportunity for photographers, as these budding enterprises will require professional branding imagery.

A Perfect Match for Every Client:

The beauty of the photography industry...

The Vomit Pass

One day you’ll be creative and everything flows.

The next you’ll be wanting to gag at your own work. I heard it from Judd Apatow first. The Vomit Pass.

He continued to say that if you judge yourself on your first draft, you’ll never make it to the next one.

So write it out, take that photo, make that post, share the Reel, tell the story.

Stop being so pedantic over everything.

Nothing you do will ever be perfect, but if you don't TRY, you’ll never move.

I worked super hard and for a long time to be working with and photographing women like this. Photos like these don’t just happen.

I paid my dues and definitely told myself that I suck at my own work.

But then, one day, you’ll be looking at your work and smiling because you know that you’ve achieved your goal.

You’ll finally be happy with your work. 

I’m so happy with this that I open my phone often to smile at it.